City of Norfolk Looking to Sell Naming Rights to Harbor Park, Home of the Norfolk Tides

The City of Norfolk is currently shopping the naming rights of Harbor Park, home of the Baltimore Orioles' AAA affiliate, the Norfolk Tides.

Photo: Patrick Cavey

David Hall of The Virginian-Pilot wrote a great piece on Thursday regarding the naming rights being shopped.

As Hall points out, the City of Norfolk has hired a firm to shop the naming rights and has set the price at $400,000-$500,000 per year. In addition, with most naming-rights agreements lasting 10 years, the City of Norfolk could be in a position to make $4-5 million.

This is nothing new in the minor league or even big league circuits. The Orioles' AA affiliate, the Bowie Baysox are also shopping the naming rights to Prince George's Stadium, which I wrote about earlier this offseason, you can check out that article here.

In addition, the High-A Frederick Keys currently have a Nymeo as the holder of Harry Grove Stadium's naming rights (Nymeo Field at Harry Grove Stadium), and the Short-season A Aberdeen Ironbirds have Leidos (Leidos Field at Ripken Stadium.

Hall also pointed out in his article that 10 of the 14 teams in the International League, the league the Tides play in, play in stadiums named for corporations, so in reality, the Tides have been a bit of an outsider in this regard.

So the biggest questions right now are whether or not Spectra, the company shopping the naming rights, gets a deal done prior to the regular season home opener on April 10, and if and when they do sell the naming rights, what company will see their name associated with Harbor Park and ultimately, the Orioles' AAA affiliate?


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